Understand your problem

We have a fundamental belief that all of our products must solve a meaningful problem. We’re constantly searching for the problems—and potential problems—that consumers encounter every day. It starts with an insight, whether it’s from our research panel, a response on social media, or a comment from a friend; we keep our eyes and ears open. We tirelessly send out surveys, conduct focus groups, and watch how you use a product at home, in the office or even on the train (sorry if that sounds creepy). We put in a lot of time during the research phase to ensure our designers have the information needed to get to the root of the problem. Our first insight was, "I wish I had a mug that didn’t leak or spill".

When not sampling the latest office cold brew batch, our designers are problem solvers that express solutions through sketching. Consumers want products that are intuitive. Around the office we have a motto: Simple is Hard. We get there by looking at research, sketching, debating and resketching until we design the best solution for you. Our designers’ work isn’t done when the design process is over, it just starts the “play nice” time with the engineers.

Understand your problem

From the manufacturer

The Kids AUTOSPOUT Straw Insulated Stainless Steel Water Bottle with Easy-Clean Lid keeps drinks cold up to 14 hours thanks to THERMALOCK vacuum insulation.Kids get a kick out of pressing a button to open the pop-up straw for effortless one-handed drinking, and they can easily push the spout under the cover to protect the mouthpiece from the elements. Adults appreciate that the straw features a spill-proof valve so car seats and tables are safe from spills—even if little ones hold the bottle upside down. When it's time to clean up, you’ll be happy to know that the lid is top-rack dishwasher-safe, easily disassembles for full-access cleaning, and has been designed to eliminate all nooks and crannies in which dirt and grime might accumulate. Just be sure to hand-wash the bottle's stainless steel body. Rest assured, your new water bottle comes with a lifetime guarantee and is 100% BPA-free. For ages 3 and up.

Product Description